Webinar on Sustainable Fashion – key messages, recording and slides

Thank you to everyone who joined us for our Sustainable Fashion webinar with Kim Polgreen (Sustainability Educator) and Stephen Cawley (former Head of Sustainability at John Lewis). We hope you enjoyed it and found it useful.

For those who were unable to attend, a recording of the webinar is now available here and you can access the slides here: Kim Polgreen and Stephen Cawley.

We have summarised below some of the many interesting insights and messages from the webinar, and we hope to follow up in the autumn with a fuller report.

Sustainable fasion – key messages

The environmental impact of the clothing industry

  • Total greenhouse gas emissions from clothing production and disposal accounts for about 10% of annual carbon emissions, more than those of all international flights and maritime shipping combined.
  • Half of fast fashion produced is disposed of in under a year.
  • It takes as much water to make one T shirt as a person drinks in 2 years
  • Fashion is the second most polluting industry. It causes 20% of global water pollution.
  • A quarter of all chemicals used in the world is used in textiles.
  • Washing clothes releases half a million tonnes of plastic microfibres into the ocean every year, equivalent to more than 50 billion plastic bottles.

What can we do?

  • Buy less
  • Rent
  • Buy carefully, from responsible brands, lower impact fabrics.
  • Buy recyclable.
  • Return for up/ recycling.
  • Wear more times.
  • Swap.
  • Wash less.
  • Write to retailers and spread the word!

Some examples of responsible/ sustainable brands:

Patagonia, Thought, Lucy&Yak, House of Sunny, Pangaia, SZ Blockprints, We are what we wear, Birdsong, Noctu, Girlfriend Collective, Franks London, Project Pico. High Street: H&M, Ted Bakaer, J.Crew, M&S, John Lewis.

Re-use or rent: Rent the Runway, Global Fashion Exchange, Thrift+, ThredUp, SwopItUp

Return and recycle, e.g. Rapanui, Mud Jeans

John Lewis – market research

2/5 of babyboomers say they’re willing to pay more for sustainable products

2/3 of consumers say they would shop more regularly with brand or retailer if there was a recycling programme or other way to minimize impact

60% of young people prefer to buy from companies trying to reduce their environmental impact

Most generation z will not buy from companies or brands that do not align with their values

Babyboomers, millenials and generation z are most likely to buy second hand

Brands are rushing to get there first: H&M (repair services), Zalando (recycle), Zara (2025 100% sustainability target), Northface (lifetime warranty), Asos (market place), Adidas (circular footwear), Patagonia (reconditioned products).

John Lewis – buy-back pilot

Customers can resell clothes back to John Lewis with zero landfill.

Includes reworking/ recycling, repairs, vintage.

Other sustainability initiatives include removal of plastic bags, bubble wrap, return of hangers, recycling of beauty product containers, recycling/ reuse for sofas.

Find out more